<h2>Privacy Policy</h2>		
			<h2>Photography</h2>		
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<p><strong>Effective Date July 2025</strong></p>
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<p>At Foto Trendz we are committed to protecting your privacy and handling data transparently , sucurley, and in accordance with the UK General Data Protection Regulation (UK GDPR) and the data protection Act 2018.</p>
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<p><strong>1.Who We Are</strong></p>
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<p>Foto Trendz provides professional photographic services in the uk operated by Mark Vella .</p>
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<p><strong>Buisness Address</strong></p>
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<p>8 Berrywood Gardens ,</p>
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<p>Hedge End , Southampton ,</p>
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<p>Hampshire , SO30 4QZ</p>
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<p><strong>2. What Personal Data We Collect</strong></p>
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<p>We may collect the following types of personal data:</p>
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<p><strong>. </strong>Full name , address, phone number,email address</p>
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<p><strong>.</strong> Booking, registration, and purchase details</p>
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<p><strong>.</strong> images taken during your photoshoot</p>
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<p><strong>.</strong> Preferences, consents .or marketing opt- ins</p>
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<p><strong>.</strong> Enquiries, competition entries, and survey responses</p>
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<p><strong>3. Legal Basis for Processing</strong></p>
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<p>We process your personal data on one or more of the following bases:</p>
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<p>. Your <strong>consent </strong>(e.g.)  email marketing</p>
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<p>.To <strong>fulfil a contract </strong>(e.g.booking or order processing)</p>
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<p>. To comply with a <strong>legal obligation </strong>(e..g.tax/ accounting  records)</p>
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<p>. Our <strong>Legitimate interests,</strong> including improving our services and handling customer queries</p>
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<p>.Processing bookings, orders, and payments</p>
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<p>. Deliver photography services and products</p>
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<p>. Send service, appointment , and support communications</p>
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<p>. Respond to specific enquiries and complaints</p>
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<p>. improve website and customer experience</p>
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<p>. Conduct marketing activities (when concented)</p>
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<p>. Fulfil legal or regulatory obligations</p>
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<p><strong>5. Sharing your data</strong></p>
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<p>We may share your personal data with trusted third –party partners:</p>
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<p>. Payment processors</p>
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<p>. Cloud storage and IT providers</p>
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<p>All third parties are contractually bound to use your data securely and only for agreed purposes.</p>
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<p><strong>6. International Data Transfers</strong></p>
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<p><strong>.</strong> Standard Contractual Clauses (SCCS)</p>
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<p><strong>      7. Data Retention Policy</strong></p>
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<p><strong>     </strong>We only Retain your data for as long as necessary:</p>
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<p><strong>Images: </strong>Held securely for up to 1 year. Then stored for 7 years , to allow       returning customers to re order .</p>
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<p><strong>Contact and purchase records: </strong>Retained for up to 7 years for legal and financial compliance.</p>
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<p><strong>Marketing data : </strong>Stored until you opt out .</p>
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<p>You can unsubscribe or request data deletion at any time by contacting us.</p>
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<p><strong>8. Your rights</strong></p>
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<p>You have the following rights under UK GDPR:</p>
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<li><strong>Access </strong>the data we hold about you</li>
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<li><strong>Rectify </strong>inaccurate or out dated data</li>
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<li><strong>Request erasure </strong>(right to be forgotten’)</li>
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<li><strong>Restrict </strong>or <strong>object </strong>to processing</li>
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<li><strong>Data portability </strong>(move your data elsewhere)</li>
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<p><strong>9. Children’s Privacy</strong></p>
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<p>We do not collect data from children. Either with or without parental consent. ICOChildren’s Code.</p>
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<p><strong>10. Data Security</strong></p>
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<p>We implement strong physical, digital, and managerial measures to prevent unauthorised access, misuse, or loss of your data. All personal data is handled in accordance with UK data protection laws.</p>
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<p><strong>11. Data Breach Procedure</strong></p>
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<p>If a personal data breach occurs:</p>
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<p>We will notify the <strong>ICO within 72 hours </strong>(if required)</p>
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<p>Affected individuals will be informed if there is a high risk to their rights or freedoms</p>
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<p>If you are unhappy with how we handle your data, please contact us at.</p>
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<p><strong>Email: </strong><a href="mailto:m.vella1@virginmedia.com">m.vella1@virginmedia.com</a></p>
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<p>You also have the right to lodge a complaint with the information Commissioners office (ICO) at <a href="http://www.ico.org.uk">www.ico.org.uk</a></p>
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<p><strong>12. Data Protection Officer</strong></p>
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<p>You can contact our Data Protection Officer via following</p>
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<p>Email: <a href="mailto:m.vella1@virginmedia.com">m.vella1@virginmedia.com</a></p>
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<p>Write to: 8 Berrywood Gardens, Hedge end, Southampton, SO30 4QZ.</p>
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